The Economics of Place: Planning for a Prosperous City Future

Wednesday 25 March 2026 | 12:00 PM

Surfers Paradise
There are many things that make a city prosperous and sustainable, however a strong economy is at the heart of prosperity and sustainability.

While many factors contribute to long‑term success, economic strength underpins liveability, resilience, and opportunity.

The Gold Coast is Queensland’s second‑largest city economy and continues to experience strong population growth. This growth raises an important question: how do we ensure it is sustainable over the long term?

Once known primarily as a tourism destination, the Gold Coast has evolved into a more diverse, knowledge‑based economy. City planning plays a critical role in shaping how we live, work and move, as well as how our economy grows. Good urban design helps create places that attract talent, support a range of industries, and enable people to live closer to jobs and services.

Planning decisions about transport, housing, public spaces and employment areas can either strengthen long‑term economic resilience or limit the city’s ability to prosper. Understanding the economics of place is key to making choices that support a strong future for the Gold Coast.

Presented by Marcus Brown, Director Bull + Bear Economics.

Getting there

Consider using public transport or active travel. Plan your trip with Translink's journey planner.

Parking may be limited. For metered parking, use the EasyPark app to start, end, and extend your parking direct from your phone to avoid fines. For more information visit City of Gold Coast's Parking page.

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