Storytelling – Set the Scene
Tuesday 30 June 2026 | 10:00 AM
Carrara
Understand your story, identify your audience and build your organisation's brand!
Join us for Storytelling – Set the Scene, an interactive workshop delivered by Brand Gold Coast and Lemon Tree Marketing designed to support community groups and grassroots organisations with their storytelling and marketing needs!
Before launching into social media, websites or branding, this session will help you step back and understand the most important marketing foundations: who you are, why you exist, who you are trying to reach, and why your work matters.
What you’ll learn
- Why storytelling is essential before marketing begins
- How your organisation connects to the broader Gold Coast story
- How to define your organisation’s core purpose and impact
- How to identify and understand your audience
- How clear messaging builds trust, belonging and action
- The basics of consistent branding (without the overwhelm)
Workshop overview
This session combines inspiring insights with hands-on activities:
Storytelling – Set the Scene (Brand Gold Coast)
Led by Todd Babiak, CEO of Brand Gold Coast, this opening session introduces storytelling as the foundation of clear, confident communication. You’ll explore how your organisation is part of the evolving Gold Coast story - and why that matters.
Your Core Message / Purpose
Led by Lemon Tree Marketing, you will learn how to define your organisation in simple, clear terms.
Understanding Your Audience
Through guided group activities, you’ll identify who you want to reach and how to connect with your audience effectively.
Consistency = Branding
Discover how strong branding starts with consistent messaging, tone and clarity - not just logos and colours.
This workshop is ideal for:
- Volunteer-involving organisations (VIOs)
- Community and grassroots groups
- Not-for-profits and charities
Don’t miss out – register now and start telling your story with clarity and confidence!
Getting there
Consider using public transport or active travel. Plan your trip with Translink's journey planner.
Parking may be limited. For metered parking, use the EasyPark app to start, end, and extend your parking direct from your phone to avoid fines. For more information visit City of Gold Coast's Parking page.